What is Native Advertising?
Native Advertising or Sponsored Content is the term used by advertising to embed ads in news stories. Native advertising has become big business, with top tier news sources such as the Wall Street Journal, the New York Times, and the Atlantic all charging over $100,000 to advertisers for the creation and distribution of sponsored content in their publications. (Source)
In research conducted by Fractl and Moz, they found how much it cost to advertisers to make sponsored content. (Source)
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